Unclear processes, limited resources, problems left open for years. As a freelancer I clean up and standardise messy operations, then build what comes next.
Amazon customers were requesting product replacements because they thought their products weren't working. I saw an opportunity to reduce unnecessary waste by addressing the educational gap around product usage. I came up with a plan.
Winter 2024 was warmer than expected, and seasonal products like boots weren't performing as expected. Identifying another opportunity quickly could make the difference in achieving my targets. And that's what I did with ballerinas.
Key outcome170%of the ballerina target, luxury marketplaces
This office products manufacturer was about to remove half its catalogue from Amazon after three years of unresolved claims for goods lost in fulfilment centres. I took over the account and, long story short, the catalogue is still untouched.
Products, suppliers and margins first. Then an ecommerce team to lead, then marketplaces at scale across countries. Then a two-week holiday in Indonesia that turned into the first move I ever made without a work reason.
